ETHICS FOR THE INSURANCE SERVICES PRACTITIONER is geared towards the L/H agent and discusses the nature of ethics and the parties to whom you have an ethical responsibility. We will talk about the common ethical issues that arise between insurance services practitioners and their customers.

You will learn how to recognize misleading sales practices, sales tools and misleading terms. This course will outline ways to replace those misleading terms and those misleading sales practices and sales tools with those that offer clarity and customer understanding.

You will learn the importance of increased professionalism and ways that you can differentiate your practice on the basis of it high ethical level.

There are several learning objectives for the agent or individual taking this course to gain knowledge from. These objectives are found throughout the course and are reinforced in the questions found at the end of each section.

• To understand the nature of ethics and identify those parties to whom you, as a practitioner, owe an ethical duty
• To identify and change any misleading sales practices
• To identify and change any sales tools that may mislead customers
• To learn ways to replace the use of misleading terms with those offering clarity and customer understanding
• To understand the need for increased professionalism and its consequences
• To identify the sources of duty that practitioners owe insurers
• To understand the common ethical issues that arise between financial services practitioners and customers
• To learn ways to differentiate your practice on the basis of its high ethical level